We are in the middle of a profound cultural sea change. By 2017, eighty percent of consumers will participate in the sharing economy; by 2020 nearly half of the American workforce will work independently. Increasingly free of institutions, these consumers are seeking new and innovative ways to care for themselves and others; work and cultivate talent; and infuse their lives with beautiful design and wellness.
In response, a new generation of companies dedicated to these principles is emerging, and gaining traction. These are the billion-dollar opportunities that will fundamentally transform our lives and work.
We’ve assembled a team of battle-tested entrepreneurs, with proven records of spotting and amplifying inventive young companies that are bringing about this change.
Fewer than a third of Americans trust traditional sources of wisdom: government, media, religion and big business. This puts that trust at an all-time low, particularly for millennials, the biggest generation in U.S. history. Yet, many of the brands that have tried hastily to capitalize on that broken trust have only broken trust further with investors and consumers who have been burned before by false promises.
Naturally, people are learning to see through brands that are all about hype, massive fundraising rounds, marketing jive. At the same time, they’re seeking purposeful young brands to guide them in making great decisions about what matters most to them.
Unlike prior generations, millennials see health and wellness as the most important element of their lives after family.
What about work? The vast majority of millennials overwork, and yet they care so little about their jobs that most would quit in a hot second if something better came along. Life shouldn’t be this way. We see more than a chance for change. We see an imperative.
- We invest in companies focused on sustainable well-being
- We invest in companies that help both workers and entrepreneurs cultivate talent
- We invest in companies that help people design more fulfilling and ecstatic realities — with travel, food, design, creativity, virtual reality
- We invest in companies focused on consumers who identify with passions and purpose, rather than status signifiers. We look for the experiences that bind us together and the tastes that set us apart
This trail, of passion and purpose, is one we are proud to walk.
The right advice, services and products will elevate our physical, mental, and financial well-being.
Careers should be on our own terms and rooted in creativity, curiosity, and community.
Designing Your Reality
Beauty is in the cherished brands we turn to, the places where we spend our days, and the realities—physical, virtual, augmented, and mixed—that we choose.
“A trail forms when a group of individuals unites to reach a common end”